UTM link analyzer

UTM analyzer

Analyze UTM links and spot tracking issues fast.

Analyze your UTM link

Paste a campaign URL below to extract and inspect its tracking parameters.

How to use the UTM Link Analyzer

1

Paste your URL

Enter the full campaign URL you want to analyze.

2

Analyze the parameters

Click the analyze button to extract UTM parameters.

3

Review the values

Check the detected parameters and any missing or unknown fields.

4

Copy or fix your link

Use the results to copy a clean URL or update your link as needed.

UTM Link Analyzer explained

Learn what each result means and how it helps you validate campaign tracking.

Campaign URL

The complete link submitted for analysis.

Base URL

The destination URL with all query parameters removed. Its path and fragment are preserved.

Campaign source (utm_source)

Identifies the website, platform, or publication sending traffic.

Campaign medium (utm_medium)

Describes the marketing channel, such as email, social, or paid search.

Campaign name (utm_campaign)

Names the specific campaign or promotion being tracked.

Campaign term (utm_term)

Optionally identifies a paid search keyword or targeting term.

Campaign content (utm_content)

Optionally distinguishes different ads, links, or creative variations.

Unknown parameters

A parameter beginning with utm_ that is not one of the five standard UTM names.

Duplicate parameters

A standard UTM parameter that appears more than once. The first value is used as the effective value.

Cleaned URL

A structurally cleaned link that removes unknown and duplicate UTM parameters while preserving other query parameters.